Privacy Policy

The Guilded Lily Trading Company – Privacy Policy

 The Guilded Lily Trading Company takes your trust and confidence very seriously. We have a goal to put a spring in your step so that means we absolutely will treat your data in any way which we think you wouldn’t like.


We’ve put together this privacy policy to outline exactly what we will do with your information, what we collect, how we use it, if it is shared with other companies what that means,  and how we keep it safe and secure.


Types of data we collect…


Website Cookies

Cookies are small data files which are placed on your computer or handheld device when you visit our website. This means that we can offer the best possible experience using our site. Using these we collect information about buying and browsing behaviours. By using The Guilded Lily Trading Company website, you consent to have these cookies in place, however if you do not consent, then you must disable cookies on your device or not make visits to our site. 


Google Analytics

When someone visits our website we use a third party service, (Google Analytics) to collect standard internet log information and details of visitor behaviour patterns. We use this data to find out things such as the number of visitors to the various parts of the site. This information is anonymous and is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.


Mailing Lists

As part of registering for our marketing activities (which is always optional) we will ask for and collect personal information.


We use this information to contact you regarding your order, answer any questions, contact you about things you indicate you’d like to hear more about and if we need to get any additional information from you. We may use the data to check that you are happy, and we will always ensure contact and the data we hold can be deleted by you at any point.


We use a third party provider MailChimp to process our data and send out emails. We will gather statistics around email opens, clicks and measure against industry standards to help us improve our service and ensure you get the best content delivered to your inbox. For more information please see MailChimps privacy policy.


All emails sent via this service will have an opt out option, or you can request changes to your data by emailing us at


Purchase Data

When you place an order with us, we will store the details needed to process the order. This will include, name, address, email, and contact number. This will be stored by our website hosted provider

We will use this data to ship the order, and to contact you should there be any queries to your order or a requirement to make a change which requires your approval.


Please be assured that this data will not be used for marketing purposes unless you opt into this service.


We will not sell, or trade this data with any other business.


Our Webhost provider have set out a privacy policy specific to users on this site.


This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).



When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”


We collect Device Information using the following technologies:


Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit


Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.


Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.


Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card, email address, and phone number.  We refer to this information as “Order Information.”


When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.



 We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:


·    Communicate with you;

·    Screen our orders for potential risk or fraud; and

·    When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.


We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We may use this information to help us with our advertising strategies and re-target products and services specifically tailored to you.



We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use our Webhost Provider to power our online store–you can read more about how Shopify uses your Personal Information here: 


We also use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information   here:  You can also opt-out of Google Analytics here:


Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.



As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at


You can opt out of targeted advertising by:



·    GOOGLE –

·    BING –


Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:



Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.



If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.


Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.



When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.



We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.



For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:


The Guilded Lily Trading Company

Registered address:
15 Ash Close, Holmes Chapel, Cheshire, CW4 7QB